The simple definition of what the web design is, it is about how the website is designed and displayed on internet. In reality, designing a website can’t be as easy and short as the above definition, especially when it comes to make use of it for the content marketing. Then, how the contents are displayed will take the important role in delivering the relevant and helpful information.
If you have not been known about what the content marketing is, I’ll tell you that it is the creation of valuable contents that are explicitly don’t promote a brand, but they will encourage interests by providing relevant information associated with it. If you will need an example for that, I’ll give you that in a second.
Imagine you are offering the travelers an affordable accommodation on internet or you have been built a site for that. Then, you will post contents related to it such as how to get affordable hotel rooms, or where the best cheap accommodation in the area, etc. All of those posts will be linking to your main service page ever since the contents are relevant and supporting your own business.
That’s how one of the ways the content marketing works. And to get the contents being accessed and read in a great possible way, you will need a great website design as well.
So, it is a yes for the question on the above title.
Then, how web design impacts the contents for marketing purpose?
Even though the contents are being used as the primarily marketing tool in introducing and offering the products or services on website, the web design itself has some key areas that are important for customers to find what they need.
If you need the customers need to buy things from you online through your business site, then you have to make them easy to make a purchase right? One customer can be the loyal one which is mean the order will be in repeatedly. That’s how important the web design is for the customers and there are still some of the beneficial keys you have to provide.
Professional fonts to improve readability
When designing a website, there will be at least 2 or 3 fonts will be used. It is for typography purposes in terms to get the aesthetic and professional looks of text-base content and to improve the readability itself.
By mentioning about the professional fonts, those are not limited to the other related parts such as the coloring and size.
If you need to make sure that the product’s description of your business have to be delivered successfully, then you will have to displaying the description using the font that can be read clearly as well as using the right color and size for it.
Don’t get your customers runaway just by the use of ugly fonts that make their eyes hurt. It can be no one will buy from you if you are using the fonts that can’t be read at all.
Ease of access
I have found some online shops where the search bar will give the search suggestions relate to the word(s) we are typing in. The suggestions can be the product related pages or the product’s customer reviews and blogs.
In the other sites, web designers are even building a site that is easy to access the information through what the site is offering without make the customers having to search. In this part, navigation can be so important even only just a drop-down menu, pagination, or even a sticky menu that stays on top of the page as the visitors scrolling up and down of the site.
Web design concept and appearance to impress visitors
Your business’s web design can be the identity of the site. The color combination, font and typography, images and videos and all the design elements and assets will contribute to how the visitors will make the judgements of the web appearance.
All of the design assets will also give the impressions about the site. For example, a site that is offering to buy and sell the oil stocks can be better to be displayed in yellow as the oil’s color representation as well as to representing the trust of the business. And that’s the simple way how the color is representing what your site is doing and offering as that is one of the psychological properties of colors.
No wonder many environmentally sites are using the green or when the luxury hotels are in golden color, the restaurant menus will be displayed in red and yellow and so on.
The above three points are contributing on how the contents will be distributed for your customers and visitors. But they aren’t all of what you can do and apply. There are still many other important parts you should dealt with to get a better web design that support your content marketing purpose and it is better for you to get all the things done by hiring the Bali web design agency.
Last not not the least, no matter if the “content is king” term is still valid until today, you will really need to have the better web design so your content marketing purposes can be achieved at their best.