5 Social Media Optimization Tips That Really Work

There are many improvements you can make for your social media profiles especially if the accounts will be used for your online business where you have been built a site for that. But sometimes, you were missed the things or have no times for that.

In optimizing your social media profiles and contents for business, many others have actually been showing you the ways. You just don’t care about them or you just were thinking before that “I won’t use what the methods where everyones are using them, I am unique, so do the ways to optimize my social media.” In the other hands, what “everyone else is doing” is usually the valuable information for your business as well. You will know what works and what doesn’t so you don’t putting yourself in a useless business activities especially in optimizing your social media profiles and contents.

Social media optimization tips that work

You are even recommended to know what the other people are doing for their social media so you can steal the ways and applying them to yours. If not, you will be left far behind and will keep on struggling catching up the others. That’s why I am here to show you some of the valuable tips that are really work in optimizing your social media profiles and contents.

1. Publish various type of content formats

There are 3 main formats you are possible to publish on most of social media platforms today. They are the text-base post, image or publish the content in video format.

You are actually have been known and realised all of the 3 above formats, but have you been applied them all to your business accounts since before? If not, you’d better think that the more various your social media contents are, the better for its own improvement. Your audiences won’t get bored with your business information if you are doing this.

Image-base post itself can be vary. You can publish about the recent business promotional in e-flyer format or as simple as in infographic image.

2. Hashtags are not the digital crime, keep on using them!

I have no idea why there are still many of business social media profiles that are less in using the hashtags in their posts. I mean, doing that means you are actually missing a lot of organic audiences on social media and it is one of the normal thing to use the hashtags.

Keeping your posts neat and clean without any hashtags is not actually an option to take, except you want your social media profiles keep on hidden.

Using hashtags on your contents is always part of social media optimization since long time ago and it is also part of helping your audience to find you as well. It is also part of how we are in an online communicating today and even a hashtag can represent our feeling.

In social media, users can even follow an updates from certain hashtags they need to follow, so make sure that your business will take a part in it as well.

3. Include your posts with CTAs (share, comment, like, follow, etc)

You have been heard about this before and there shouldn’t be a social media post especially from your business profiles without a call to action (CTA). This is the way how you are encouraging the users to take the actions as you need them to do.

If you will need to get more followers and shares of your post, then tell them to follow you and share your post. Never underestimate this by thinking that you are not actually need to tell what you need because they must have been known your purpose. It is really wrong. You need tell the users exactly as you want.

If you need to make the users to call a certain phone number or buy something from you, then why not telling them exactly by typing the words “call now” or “buy now”? It is not a hard thing to do. And you have to do this because their feeds will keep on updating the new posts in just seconds.

4. Do the keyword research

Keyword research is not only for the SEO (Search Engine Optimization) but it will also helpful for your SMO (Social Media Optimization). So, this will cover both useful sides. For example, have you been ever found a Facebook page before that appeared on the first page of Google result because it was included with the same or relevant keyword as you typed on Google? Don’t you think that your business page should also experience the same to get more audiences especially for its social media?

Mostly, the keywords you are researched will be useful when you are using them on the hashtags, social media profile’s descriptions and about page, etc.

Not only that. Keyword research is also helpful when your social media will need to participate in a trending topics whether or not in a topic that are relevant to your business (niche).

Keyword research will also helpful in finding the volume or the popularity of certain hashtags on social media, but you will need a tool for that such as HootSuite, SproutSocial, etc.

5. Analytics: Track your social media traffics, campaigns (ads), etc.

Optimizing your social media profiles mean that you will have to know what you have been done before and how they are effective in improving your social media campaigns. You will need the tools for that to start analyzing your improvements.

The two of the mentioned tools on above can also be used for your analytical activities. If needed, you will need a tool that can see how the other relevant industries are targeted the audiences in their ads campaigns and you can also do and apply the same things if you think that the campaign before is worked.

All of the social media optimization tips on above aren’t all of what you can do. Even, they are just some of so many aspects you should have been done before. It is even recommended if you are hiring the social media management services so you don’t have to deal with all of those things.

For the start, you can make use of the social media management Bali if you have an online business that needs to optimeze its social media through organic traffic and social media ads.

Does Web Design Impacts Content Marketing?

The simple definition of what the web design is, it is about how the website is designed and displayed on internet. In reality, designing a website can’t be as easy and short as the above definition, especially when it comes to make use of it for the content marketing. Then, how the contents are displayed will take the important role in delivering the relevant and helpful information.

If you have not been known about what the content marketing is, I’ll tell you that it is the creation of valuable contents that are explicitly don’t promote a brand, but they will encourage interests by providing relevant information associated with it. If you will need an example for that, I’ll give you that in a second.

How web design impacts the content marketing strategy?

Imagine you are offering the travelers an affordable accommodation on internet or you have been built a site for that. Then, you will post contents related to it such as how to get affordable hotel rooms, or where the best cheap accommodation in the area, etc. All of those posts will be linking to your main service page ever since the contents are relevant and supporting your own business.

That’s how one of the ways the content marketing works. And to get the contents being accessed and read in a great possible way, you will need a great website design as well.

So, it is a yes for the question on the above title.

Then, how web design impacts the contents for marketing purpose?

Even though the contents are being used as the primarily marketing tool in introducing and offering the products or services on website, the web design itself has some key areas that are important for customers to find what they need.

If you need the customers need to buy things from you online through your business site, then you have to make them easy to make a purchase right? One customer can be the loyal one which is mean the order will be in repeatedly. That’s how important the web design is for the customers and there are still some of the beneficial keys you have to provide.

Professional fonts to improve readability

When designing a website, there will be at least 2 or 3 fonts will be used. It is for typography purposes in terms to get the aesthetic and professional looks of text-base content and to improve the readability itself.

By mentioning about the professional fonts, those are not limited to the other related parts such as the coloring and size.

If you need to make sure that the product’s description of your business have to be delivered successfully, then you will have to displaying the description using the font that can be read clearly as well as using the right color and size for it.

Don’t get your customers runaway just by the use of ugly fonts that make their eyes hurt. It can be no one will buy from you if you are using the fonts that can’t be read at all.

Ease of access

I have found some online shops where the search bar will give the search suggestions relate to the word(s) we are typing in. The suggestions can be the product related pages or the product’s customer reviews and blogs.

In the other sites, web designers are even building a site that is easy to access the information through what the site is offering without make the customers having to search. In this part, navigation can be so important even only just a drop-down menu, pagination, or even a sticky menu that stays on top of the page as the visitors scrolling up and down of the site.

Web design concept and appearance to impress visitors

Your business’s web design can be the identity of the site. The color combination, font and typography, images and videos and all the design elements and assets will contribute to how the visitors will make the judgements of the web appearance.

All of the design assets will also give the impressions about the site. For example, a site that is offering to buy and sell the oil stocks can be better to be displayed in yellow as the oil’s color representation as well as to representing the trust of the business. And that’s the simple way how the color is representing what your site is doing and offering as that is one of the psychological properties of colors.

No wonder many environmentally sites are using the green or when the luxury hotels are in golden color, the restaurant menus will be displayed in red and yellow and so on.

The above three points are contributing on how the contents will be distributed for your customers and visitors. But they aren’t all of what you can do and apply. There are still many other important parts you should dealt with to get a better web design that support your content marketing purpose and it is better for you to get all the things done by hiring the Bali web design agency.

Last not not the least, no matter if the “content is king” term is still valid until today, you will really need to have the better web design so your content marketing purposes can be achieved at their best.