There are many improvements you can make for your social media profiles especially if the accounts will be used for your online business where you have been built a site for that. But sometimes, you were missed the things or have no times for that.
In optimizing your social media profiles and contents for business, many others have actually been showing you the ways. You just don’t care about them or you just were thinking before that “I won’t use what the methods where everyones are using them, I am unique, so do the ways to optimize my social media.” In the other hands, what “everyone else is doing” is usually the valuable information for your business as well. You will know what works and what doesn’t so you don’t putting yourself in a useless business activities especially in optimizing your social media profiles and contents.
You are even recommended to know what the other people are doing for their social media so you can steal the ways and applying them to yours. If not, you will be left far behind and will keep on struggling catching up the others. That’s why I am here to show you some of the valuable tips that are really work in optimizing your social media profiles and contents.
1. Publish various type of content formats
There are 3 main formats you are possible to publish on most of social media platforms today. They are the text-base post, image or publish the content in video format.
You are actually have been known and realised all of the 3 above formats, but have you been applied them all to your business accounts since before? If not, you’d better think that the more various your social media contents are, the better for its own improvement. Your audiences won’t get bored with your business information if you are doing this.
Image-base post itself can be vary. You can publish about the recent business promotional in e-flyer format or as simple as in infographic image.
2. Hashtags are not the digital crime, keep on using them!
I have no idea why there are still many of business social media profiles that are less in using the hashtags in their posts. I mean, doing that means you are actually missing a lot of organic audiences on social media and it is one of the normal thing to use the hashtags.
Keeping your posts neat and clean without any hashtags is not actually an option to take, except you want your social media profiles keep on hidden.
Using hashtags on your contents is always part of social media optimization since long time ago and it is also part of helping your audience to find you as well. It is also part of how we are in an online communicating today and even a hashtag can represent our feeling.
In social media, users can even follow an updates from certain hashtags they need to follow, so make sure that your business will take a part in it as well.
3. Include your posts with CTAs (share, comment, like, follow, etc)
You have been heard about this before and there shouldn’t be a social media post especially from your business profiles without a call to action (CTA). This is the way how you are encouraging the users to take the actions as you need them to do.
If you will need to get more followers and shares of your post, then tell them to follow you and share your post. Never underestimate this by thinking that you are not actually need to tell what you need because they must have been known your purpose. It is really wrong. You need tell the users exactly as you want.
If you need to make the users to call a certain phone number or buy something from you, then why not telling them exactly by typing the words “call now” or “buy now”? It is not a hard thing to do. And you have to do this because their feeds will keep on updating the new posts in just seconds.
4. Do the keyword research
Keyword research is not only for the SEO (Search Engine Optimization) but it will also helpful for your SMO (Social Media Optimization). So, this will cover both useful sides. For example, have you been ever found a Facebook page before that appeared on the first page of Google result because it was included with the same or relevant keyword as you typed on Google? Don’t you think that your business page should also experience the same to get more audiences especially for its social media?
Mostly, the keywords you are researched will be useful when you are using them on the hashtags, social media profile’s descriptions and about page, etc.
Not only that. Keyword research is also helpful when your social media will need to participate in a trending topics whether or not in a topic that are relevant to your business (niche).
Keyword research will also helpful in finding the volume or the popularity of certain hashtags on social media, but you will need a tool for that such as HootSuite, SproutSocial, etc.
5. Analytics: Track your social media traffics, campaigns (ads), etc.
Optimizing your social media profiles mean that you will have to know what you have been done before and how they are effective in improving your social media campaigns. You will need the tools for that to start analyzing your improvements.
The two of the mentioned tools on above can also be used for your analytical activities. If needed, you will need a tool that can see how the other relevant industries are targeted the audiences in their ads campaigns and you can also do and apply the same things if you think that the campaign before is worked.
All of the social media optimization tips on above aren’t all of what you can do. Even, they are just some of so many aspects you should have been done before. It is even recommended if you are hiring the social media management services so you don’t have to deal with all of those things.
For the start, you can make use of the social media management Bali if you have an online business that needs to optimeze its social media through organic traffic and social media ads.